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KEYWORDS ARE DEAD and BERT is for users not webmasters. Search Scientist and Innovative Geostrategist Tom Guard predicted that mobile devices would change search and local internet marketing. Keywords are dead. They have been since 2017. But Google solidified it by rolling out BERT.

Tom Guard – Keywords No Longer Exist – Users Enter and Ask – Search is Dead

Quote about search engine optimization. SEO should beat the competition not the algorithm.

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